Kate Wu

Kate is a graphic and brand designer from Taiwan, currently based in New York City and designing at BUCK. She graduated from the School of Visual Arts in 2024 with a BFA in Design. Working across graphic design, branding, UX/UI, and illustration, she is passionate about creating thoughtful, systematic, and visually engaging brand identities.

Archive

Education

School of Visual Arts (SVA)
Bachelor of Fine Arts, Design
(Class of 2024)

School of Visual Arts,
Yearbook 2024,
Graphic Designer

Experience

BUCK, New York
Designer
2024 - Present

Landor, New York
Design Intern
2024

forceMAJEURE
Design Intern
2023

Selected Clients

Microsoft
Instrumentl
Chase
Expedia
J.P. Morgan Payments
Inflection AI
Creative Live in Progress (CLIP)
Illumina
Meow Wolf
Kotex
Activia
Huggies
Dove

Skills

Graphic Design
Branding
Editorial Design
UX/UI
Illustration
Book Design
Motion Graphic
Video Editing

Awards

TDC Young Ones Awards
Winner, Communication Design / Book / Editorial
2024

Graphis New Talent Awards
Silver Award (1), Branding & Design
Honorable Mention (1), Branding & Design
2024

International Design Awards
Gold, Print/ CD, DVD & Record Sleeves
2023

ADC Young One Awards
Shortlist, Brand / Communication Design
2023

School of Visual Arts High Term Honors
2021-2023

WORK

Illumina Sprint

Campaign System Design

BUCK designed a scalable campaign design system for Illumina that could adapt across customer segments while maintaining strong brand cohesion. Building from existing brand assets, including logo, photography, and illustration, the system expanded typography, gradients, color, and grid structures into a more flexible visual language optimized for digital applications. The result was a more sophisticated and recognizable design system capable of evolving across future campaigns, products, and communications.

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Instrumentl (Coming Soon)

Brand Identity

As Instrumentl expanded into an end-to-end grants platform, BUCK reimagined its identity around “amplified optimism,” creating a brand system that reflects the energy, ambition, and impact behind every win, big or small.

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Microsoft + Intel

Campaign System Design

BUCK developed a scalable global campaign system for Microsoft and Intel to support the transition to Windows 11 Pro and Copilot+ PCs. The multi-phased B2B campaign spanned 14 languages and over 12,000 assets across digital, social, film, DOOH, email, and partner channels, balancing consistency, localization, and speed at a massive global scale.

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J.P. Morgan Payments

Brand Identity

BUCK explores how J.P. Morgan Payments balances trust and innovation, which two qualities are often seen as opposing. Grounded in the brand’s legacy of expertise, we reframed innovation as a natural extension of that foundation. The resulting design system focuses on clarity, simplicity, and human-centered solutions, bridging heritage with forward-thinking expression.

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Meow Wolf

Live Action | Campaign Video

BUCK teamed up with Meow Wolf to create "Change Your Frequency," a psychedelic teaser celebrating the opening of “Radio Tave” at Meow Wolf Houston. The journey is a lo-fi, retro-future, handmade extravaganza that captures the spirit of the exhibit and culminates at the mysterious ETNL radio station at the heart of the exhibit.

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Dispatch

Brand Identity | Campaign Design

Dispatch is a brand focused on preventing painkiller misuse and overdose among Gen Z. Since improper use of painkillers can lead to addiction and long-term health risks, it promotes pain relief patches as a safer alternative for treating soft-tissue injuries. With a refreshed, approachable identity, the brand encourages younger generations to rethink their relationship with pain management.

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Ambient 1: Music For Airports

Album Package Redesign | Exhibition Identity

This project reimagines the album packaging for Brian Eno’s Ambient 1: Music for Airports, inspired by the album’s serenity and minimalist approach to ambient music. Through abstract, cloud-like visuals and soft, flowing forms, the redesign reflects the calming atmosphere of Eno’s work. The project also extends into a meditation exhibition experience, where audiences can engage with the visuals while listening to the music in a contemplative environment.

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如果 Ru Guo

Brand Identity | Campaign Design

如果 [Ru Guo] is a Taiwanese dessert shop. While Taiwanese cuisine is often synonymous with its delectable street food, a wealth of traditional sweet treats awaits exploration. Whether you are a seasoned gourmand or simply seeking a taste of home, Ru Guo offers a warm haven for those yearning for the comfort and joy of Taiwanese tradition, and also the Taiwanese people miles away from their hometown.

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2021-2026