Dispatch
Brand Identity | Campaign Design
The brand focuses on preventing the rise of painkiller abuse and overdose among Gen Z. Certain types, and improper use of painkillers can lead to many adverse effects, especially for teenagers, such as addiction, overdose, delayed growth and development of brain, height, bones, hormones, etc.
Pain patches, on the other hand, have significant pain relief for soft-tissue injuries like strains, sprains, and bruises. Most importantly, they are considered to be safer than painkillers. With a brand new look of pain patches, Dispatch supports the young generation in beating addiction or the habit of taking painkillers.
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Time Capsule
Risograph Print | Editorial Design
2024 is an important year for me or anyone graduating this year. It is the year to transition from student life to the world of work; I am sure I would miss being a student a lot, so I wanted to capture the things that happen during this month (would expand to the whole year)by riso printing every page of the day, and hand writing every occasion to preserve these memories on a physical calendar as my time capsule.
Each day has its frame surrounding the numbers, which you can see as doors or windows guiding you to a new world or milestone.
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Ambient 1: Music For Airports
Album Package Redesign | Exhibition Identity
Redesigning album package for Brian Eno's "Ambient 1: Music for Airports" requires a deep understanding of the album's themes, and Eno's artistic vision. The album, released in 1978, is a superior work in the ambient music world known for its tranquil and minimalist compositions designed to soothe the anxious atmosphere of the airport terminal.
I experimented with various directions to redesign the cover. I ended up with the abstract, cloud, and paddle-looking visual that coheres with his music's serenity and charm. Furthermore, there would also be a meditation exhibition for people to enjoy the visuals, and calm their mind while listening to his music.
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Ru Guo
Brand Identity | Campaign Design
如果 [Ru Guo] is a Taiwanese dessert shop. While Taiwanese cuisine is often synonymous with its delectable street food, a wealth of traditional sweet treats await exploration.
Whether you are a seasoned gourmand or simply seeking a taste of home, Ru Guo offers a warm haven for those yearning for the comfort and joy of Taiwanese tradition, and also the Taiwanese people miles away from their hometown.
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Imperfectionist
Editorial Design | Zine Design
People with perfectionism are often critical to themselves. They have fear of accepting failures and flaws; however, we all know it is impossible to be perfect at all time.
The zine demonstrates my day as an art student in New York City, encouraging myself and readers to become an imperfectionist instead of a perfectionist. To become someone who strives for perfections, but can also accept that perfection is unattainable.
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