Kate Wu

Kate is a graphic/ brand designer based in NYC. She recently graduated from the School of Visual Arts with a degree in Bachelor of Fine Arts in Design. Read more


Selected Projects
Meow Wolf
Dispatch
Time Capsule
Ambient 1: Music For Airports
Ru Guo
Imperfectionist
Bit Festival

City Museum

︎︎︎Archive 
︎︎︎Illustrations


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Kate Wu

Kate is a graphic/ brand designer based in NYC. She recently graduated from the School of Visual Arts with a degree in Bachelor of Fine Arts in Design.Read more


Selected Projects
Dispatch
Ambient 1: Music For Airports
Time Capsule
Imperfectionist
Ru Guo
Bit Festival


︎︎︎Archieve
︎︎︎Illustrations




Dispatch
A pain patch brand that designs pain patches for Gen Z.

Brand Identity | Campaign | Package Design | 2023
The brand focuses on preventing the rise of painkiller abuse and overdose among Gen Z. Certain types, and improper use of painkillers can lead to many adverse effects, especially for teenagers, such as addiction, overdose, delayed growth and development of brain, height, bones, hormones, etc.

Pain patches, on the other hand, have significant pain relief for soft-tissue injuries like strains, sprains, and bruises. Most importantly, they are considered to be safer than painkillers. With a brand new look of pain patches, Dispatch is here to support the young generation in beating addiction or the habit of taking painkillers.

The logotype maintains a medical identity for the brand, while the avant-garde colors and patterns distinguish it from existing pain patch brands. This balance allows consumers to easily recognize the product's category while also experiencing its innovative design.