Kate Wu

Kate is a graphic/ brand designer based in NYC. She recently graduated from the School of Visual Arts with a degree in Bachelor of Fine Arts in Design. Read more


Selected Projects
Dispatch
Time Capsule
Ambient 1: Music For Airports
Ru Guo
Imperfectionist
Bit Festival


︎︎︎Archive 
︎︎︎Illustrations


Email
Instagram
LinkedIn
Kate Wu

Kate is a graphic/ brand designer based in NYC. She recently graduated from the School of Visual Arts with a degree in Bachelor of Fine Arts in Design.Read more


Selected Projects
Dispatch
Ambient 1: Music For Airports
Time Capsule
Imperfectionist
Ru Guo
Bit Festival


︎︎︎Archieve
︎︎︎Illustrations




Ru Guo 如果
A Taiwanese dessert shop based in New York City

Brand Identity | Website Design | 2023

While Taiwanese cuisine is often synonymous with its delectable street food, a wealth of traditional sweet treats await exploration.

Whether you are a seasoned gourmand or simply seeking a taste of home, Ru Guo offers a warm haven for those yearning for the comfort and joy of Taiwanese tradition, and also the Taiwanese people miles away from their hometown.

The logo is an essential part of the restaurant's identity, blending traditional Chinese aesthetics with modern design elements using bold colors, intricate illustrations, and striking typography to demonstrate Taiwan’s unique cultural identity and history.