Kate is a graphic/ brand designer based in NYC. She recently graduated from the School of Visual Arts with a Bachelor of Fine Arts degree in Design. (Read more)
Selected Projects
Instrumentl
J.P. Morgan Payments Creative Expression
Meow Wolf Dispatch
Time Capsule
Ambient 1: Music For Airports
Ru Guo
Bit Festival
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J.P. Morgan Payments Creative Expression
Creating a memorable and unique expression for a business within one of the most legendary banking institutions in the world.
Brand Identity | 2025
How do you communicate trust, security, and innovation—simultaneously?
Our work with J.P. Morgan Payments focused on translating these abstract qualities into a cohesive and enduring brand expression. Through strategic research, we identified two core attributes clients value most: trust and innovation—often perceived as being in tension.
J.P. Morgan’s legacy provides a strong foundation of trust, rooted in expertise, stability, and long-standing credibility. Rather than positioning innovation as separate from this heritage, we reframed it as an extension of it—highlighting how innovation has always been central to the brand’s evolution.
This led to a human-centered approach to innovation: simplifying complexity, prioritizing clarity, and designing solutions that are both intuitive and secure. The resulting expression balances premium service with modern, client-focused thinking, reinforcing J.P. Morgan Payments
as a partner built for both today and the future.
Our work with J.P. Morgan Payments focused on translating these abstract qualities into a cohesive and enduring brand expression. Through strategic research, we identified two core attributes clients value most: trust and innovation—often perceived as being in tension.
J.P. Morgan’s legacy provides a strong foundation of trust, rooted in expertise, stability, and long-standing credibility. Rather than positioning innovation as separate from this heritage, we reframed it as an extension of it—highlighting how innovation has always been central to the brand’s evolution.
This led to a human-centered approach to innovation: simplifying complexity, prioritizing clarity, and designing solutions that are both intuitive and secure. The resulting expression balances premium service with modern, client-focused thinking, reinforcing J.P. Morgan Payments
as a partner built for both today and the future.
